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King of Fromme Crown

Recently Design + Conquer was charged with the fun challenge of designing a crown for the North Shore Mountain Bike Association's annual Julius Fromme mountain bike ride. The winner—Steve Mitchell (aka the Czar of Gnar)—rode down rock faces, muddy slopes, and slippery woodwork, all on his 1984 Ritchey hardtail (read: no suspension!). Here are some photos of our crown design process, and Steve's crazy amazing ride. A special thanks to Obsession Bikes for supplying the mountain bike innter tubes used in the design.

The NSMBA is a leader the design, construction, and maintenance of the North Shore's world-renowned...


Claudia Schulz Collaboration


DC Creative Director Wins Vancouver Creatives Competition

Design + Conquer is thrilled to announce that Creative Director and founder Morgan Mallett has won VNB Photo's Vancouver Creatives Competition in the Fashion category! Votes were open to the public, and our loyal DC fans did us proud. Thank you to all who voted!

Morgan's photo was taken by dynamic French photographer duo Bastien Desfriches Doria and Virginie Lamarche on location at Lower Seymour Conservation Reserve in North Vancouver, BC, Canada. It was amazing to see the camera they used: an Eastman black...


Unlimited access: The making of DC's new collection

By Morgan Mallett

'Could you tell us more about your process?' is a question that I've been asked many a time over the years. So, in the spirit of shedding some light on the Design + Conquer creative process, I've compiled process photos and info from various stages of DC's new Unlimited collection.

The Music

In Unlimited's case, a lot of the collection's imagery came from listening to Future Unlimited's music. I listened to it everywhere: running in the mountains, working in the studio, driving on the highway...I was fascinated by...